Overview
The Fitness tracker band can remind you to exercise, monitor your activity level and keep you honest about you workouts. The best fitness tracker will give you extra incentive to get active and provide you with a wealth of statistics on your workouts and general health so you have the data you need to achieve your fitness goals. With so mant fitness trackers in the market, it is very daunting to know where to start. Therefore, after years of research and experiment we have come with a band called the PSB Fitness Tracker band .
Product
The PSB Fitness Tracker band looks very much different to other bands in the market and has a lot of features which other bands have not. The various features includes Measuring your everyday workout activities such as steps walked, distance covered, calories burned. Uses 24/7 heart rate measuring to ensure the smooth working. Gives the users a weekly report of their progress and workout activity for the period. Get notifications for Call, Alerts, Messages on your wrist. Moreover, has water resistance up to 60 meters. It also includes a new feature called Active Zone Minutes. This is used to measure any activity faster than brisk walk and is based on recommendations from various health organizations. It is essentially a simple type of heart rate training, encouraging you to spend time at different levels of exertion based on customers age and fitness. Slim, neat and packed with features, the PSB Fitness tracker Band bridges the gap between activity bands and serious running watches and is truly a fitness tracker for everyone.
Price
The pricing for the product will be normal which is fixed at is $60. We want users to enjoy the finest features and best experience throughout their workout, but at a lower cost than the premium. The price is fixed between premium and normal pricing. The price of the product keeps it apart from its competitors because the users get a premium product with 3 months of free PSB subscription. All other competitors having the same features are priced at the premium level. The $60 dollar amount is not high as compared to other fitness brands present in the market. As a result people will prefer to buy this product over other fitness bands present in the market.
Place
The product will be available at both HMC and Davis campuses where the fitness center is located. The location is very an advantage because it is in the main city and also has colleges nearby which attracts a lot of students. Moreover, the product will also be launched online through the PSB Website Application where the customers can buy and will be delivered to their homes. The unique benefit users get from the distribution chain is that if the stock available at the fitness center is finished, they can order online, and it will be delivered home directly from the manufacturing supplier at no extra cost.
Promotion
We are using a sales promotion strategy in which all the users will be given a free trial of the PSB premium for 3 months. This includes all the premium features for the said period. After that, it their choice whether or not to extend their subscription which is $5 a month. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. The first method is advertising, which is above-the-line promotion, and involves any form of advertising such as TV or radio adverts, billboards, posters and newspaper adverts. Other methods of promotion are known as below-the-line methods and these are sales promotions, word of mouth, public relations, personal selling and direct marketing.
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