Overview
The PSB Fitness Tracker Band is a fitness gadget that can be primarily used in gyms for workout sessions and other exercises. It has been created by the PSB Fitness Centre which is operating at the Sheridan college campuses, Mississauga. It can be used by people of any age range above 16 years of age. The fitness tracker provides support and motivation needed for the individuals to carry our the workout. Moreover, it also provides guidance on a daily and weekly basis based on the body condition of the individual. It sets certain perks and goals for properly reaching the desired result. The band can easily be linked with your mobile or PC which shows the currents stats.
PSB Fitness Tracker Band (Spectrum Violet)
4 P’s
Product
The fitness band consists of many product benefits such as:
Users will get 3 months of of PSB Premium which provides the users with with personalized motivation, guidance, and insights in reaching their goals. Also, the band measures your everyday workout activities such as steps walked, distance covered, calories burned etc. This is very effective for people who wants to reduce the body weight and burn calories. Uses 24/7 heart rate measuring to ensure the smooth working and blood of the hearts. The PSB application gives the users a daily and weekly report of their progress and workout activity for the set period. Even if the individuals are engaged in the workout activity, they get notifications for Call, Alerts, Messages on their wrists. A newly added feature to the smart band sector is that it can provide water resistance up to 60 meters and can be used for swimming.
Price
The price for the product id $60 . We want users to enjoy the finest features and best experience throughout their workout, but at a lower cost than the premium. The price is fixed between premium and normal pricing. Even though the price is much lesser than its competitors, there has been no compromising in the materials that has gone into the manufacturing of this product. This price includes all the benefits such as the free 3 month subscription with no extra cost. The fitness center also provide additional discounts to users who buys the Fitness Center membership and fitness band together.
Place
The Fitness Band will be available at both HMC and Davis campuses where the fitness center is located. Moreover, the product will also be launched online through the PSB Website Application where the customers can buy and will be delivered to their homes at no cost. The unique benefit users get from the distribution chain is that if the stock available at the fitness center is finished, they can order online, and it will be delivered home directly from the manufacturing supplier at no extra cost. If the users want to avail the additional discounts offer, they will have to purchase the product from the fitness center itself.
Promotion
The company is using a sales promotion strategy in which all the users will be given a free trial of the PSB premium for 3 months. This includes all the premium features for the said period. After that, it their choice whether or not to extend their subscription which is $5 a month. This feature is chosen for the band as to provide the users a chance to enjoy the full premium benefits of the band. The premium package will be more promoted among professional fitness customers as they have more intentions and motivations in keeping their body always fit. The company has promoted the additional benefits scheme in which if you are purchasing the membership in the fitness center and the band together, you will be getting the purchase discount.