Published by: Bobby Petrovski
The Luxury Doughnuts Background
PSB Café is one of the only cafes in the Mississauga location that creates luxury doughnuts that you have never seen before. They started back in late 2019 but now just started to pick up in popularity in early 2020. If you have not been on social media to see the news, these doughnuts have been all over the internet in excitement. People showing off their flawless design in their creations all over Instagram, Twitter and Facebook. PSB started with a passion for making doughnuts that look nice but just recently they hired artists to make doughnut luxury art. They started to grow rapidly every day and receiving countless customer feedback. One customer quoting “not only do the doughnuts look so luxury in style but they taste increasable”.
How are the Doughnuts Made?
The doughnuts are made in house, meaning we have a team of staff that makes all the doughnuts everyday by scratch. Crafting the dough, cooking, adding all the topping, glazing, and even if a doughnut looks off or has a mistake in it, we make sure not to display the doughnut because of the imperfection it has. PSB really tries hard to show themselves that they are selling luxury doughnuts and it is not just a joke to customers. They make sure that there are extra batches just in case of any errors of the cooking process.
PSB take time in there work and wants to make sure that every customer is satisfied in what they are paying a luxury price for. The average cook time on these luxury doughnuts are over an hour. Meaning if you wanted to pre-order these doughnuts you would have to call in at least an hour and a half in advanced just in case of high traffic in the store. An employee quotes “We take our time here and care for our customers, we want to see there smiles on there face and watch them freak out over how it was even possible to make these doughnuts look so luxury and taste increasable. They are always at a loss for words”.
Pricing
These luxury doughnuts are not cheap. The only negativity that PSB gets is that these doughnuts are not cheap for the average person to come every other day to buy these luxury doughnuts. Although they are expensive the reason being is because of the time it takes to make a batch of these wonderful doughnuts. Some of these customers also forget that PSB uses high quality and local ingrediency to make their luxury doughnuts because they want the best posable outcome on the design. A singe doughnut will run a customer on average $5.48 after taxes. Must be shocking to hear, again this is not your ordinary doughnut that you see at a grocery store or on a television ad, this doughnut luxury.
Overall, PSB Café are doing some wonderful things with the community, by buying their resources local to make their luxury doughnuts. You need to buy expensive to make expensive. Let alone the art that customers are receiving in a box to take home and show it off to their friends and family on social media is just amazing. They have a hard working and caring staff that treats everyone with respect no madder what. Although these doughnuts are expensive people shouldn’t be, so price focused. Customers should start to care more of the reason on why it is expense and how these luxury doughnuts are being made. Again, due to the time it takes to make, customize and display these prices should seem reasonable to pay for PSB Cafes luxury doughnuts.